BEHIND THE BRAND
Born in the scenic landscapes of Norway, Stina's journey into fashion began not just with a sewing machine, but with a deep-seated belief in the power of clothing to transform and liberate. Growing up with a strong sense of self, she quickly understood the transformative power of clothing.
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After moving to London to pursue her dreams, she graduated top of her class from Regents University London, where her passion for fashion was recognized with an invitation to showcase her graduate collection at London Fashion Week. This experience solidified her commitment to creating clothing that challenges the norms and empowers women to embrace their true selves.
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At the heart of her brand is a desire to make every woman feel beautiful and confident, no matter her size. She believes in creating pieces that are not just worn, but lived in—garments that inspire confidence and celebrate individuality. Her designs are conceptual, crafted to create conversations, and to blur the lines of what society deems as 'normal'.
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In a world of fast fashion, she chooses a different path. She focuses on sustainability by creating bespoke pieces that are made to last, reducing waste and encouraging mindful consumption. Every garment is crafted locally with care, reflecting her belief that fashion should be as unique as the person wearing it.
But her passion doesn't stop at designing. She is dedicated to empowering women not only through what they wear but through what they create. She offers sewing classes, designs fabrics, and creates patterns, providing the tools for women to take fashion into their own hands. By teaching these skills, she hopes to foster a deeper connection to clothing—one that is personal, meaningful, and sustainable.
She dresses to invite stares, to challenge preconceived notions, and to celebrate the beauty of standing out. Her designs are an invitation to reject the mundane, to defy the rules, and to embrace the freedom of self-expression. Inspired by the anti-Janteloven spirit, her brand is a celebration of individuality and a call to dare to be different.
Welcome to a world where fashion is not just about fitting in, but about standing out, being yourself, and feeling empowered every step of the way.